Start with the record
We spend hundreds of hours reading books, papers, primary sources, and archives—then speaking with the people who were there.
SEASON ONE · IN DEVELOPMENT
The medicines that changed us—and the stories behind them.
01INSULIN
02rDNA
03SILDENAFIL
THE GOOD PHARMA IDEA
Pharma and biotech have an outsized impact—and receive undersized attention.
Few industries change the course of human life as directly as pharma and biotech, yet they receive remarkably little coverage relative to their impact on the world.
Behind the medicines are some of the best stories in business, entrepreneurship, and science: daring founders, accidental discoveries, difficult tradeoffs, and decades-long bets. Good Pharma gives those stories the depth they deserve.
“The history of medicine is a history of people deciding what progress should mean.”
GOOD PHARMA · EDITORIAL NOTETHE SHELF
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THE METHOD
Follow the incentives
The business story matters because incentives determine which ideas get funded, which medicines get developed, how they reach patients, and who can afford them.
Keep the human scale
Science becomes real in people’s lives. We keep patients, clinicians, researchers, and families at the center of every story.